How WhatsApp earns Money? | Secret Business Model of WhatsApp | learnbyabhi

Introduction to the WhatsApp

WhatsApp was founded by Brian Acton and Jan Koum, former employees of Yahoo!.

Who is Brian Acton ?

Brian Acton (born 1972 or 1973) is an American computer programmer and Internet entrepreneur. Acton is the executive chairman of the Signal Technology Foundation, which he co-founded with Moxie Marlinspike in 2018.As of January 10, 2022, Acton also serves as interim CEO of Signal Messenger LLC.

He was formerly employed at Yahoo!, and co-founded WhatsApp, a mobile messaging application which was acquired by Meta (formerly Facebook) in February 2014 for US$19 billion, with Jan Koum. Acton left WhatsApp in September 2017 to start the Signal Foundation. According to Forbes (2020), Acton is the 836th-richest person in the world, with a net worth of $2.5 billion.

Who is Jan Koum ?

Jan Koum (Ukrainian: born February 24, 1976) is a Ukrainian American billionaire businessman and computer engineer. He is the co-founder and was the CEO of WhatsApp, a mobile messaging application which was acquired by Facebook, Inc. in February 2014 for US$19.3 billion. According to Forbes, He has an estimated net worth of US$10.7 billion as of January,2022 making him one of the richest people in the world.

In 2014, he entered the Forbes list of the 400 richest Americans at no 62, with an estimated net worth of $7.5 billion, the highest-ranked newcomer to the list that year. As of January 2022, his net worth was estimated at $10.7 billion making him one of the richest people in the world.

Both they left YAHOO company in 2007 and try to search new Job.

They applied in Facebook but they were rejected.

They applied in Twitter in but they were rejected.

In 2009 the famous tweet by Brian Acton

After recjection by facebook he tweet

Idea to make Whatsapp

When Jan Koum used to go to the gym, he used to miss all the calls, being busy, he thought why not make an app that can tell the status of everyone like in a meeting or I am busy, then he made an app which He named it WhatsApp, in which there was no message feature, only you could check the status of your friends.

why don't we make a messages app?

In 2009, their is only one app for messaging name BBM (BlackBerry Messenger) is Running only Blackberry Mobile. It is a big Idea to Make it is a Messaging app. In few days more than 2lakh+ download. It was a big success for Whatsapp founder Brian Acton and Jan Koum. After next 2 year's Whatsapp is in top 10 app list in app store.

Whatsapp New Business Model

Whatsapp charged $0.99 per year to their income.

Whatsapp is no longer a free app, they started $0.99 charging But even after this, their user experience was good that people did not stop using it, it kept bringing new features like image sharing and document sharing etc.

In 2011, WhatsApp became a one top messaging app on the App Store.

He had put a poster on his wall in which it was written:

• No Ads
• No Games
• No gimmiks

In 2012 Facebook Founder try to buy Whatsapp

In February 2014 Mark Zuckerberg buy Whatsapp in $19bn

After the deal, the founder of WhatsApp became a billionaire overnight

why they sell whatsapp to the  Fackebook ?

Facebook told them that we have been scrapping WhatsApp but WhatsApp will remain an independent platform, we will never interfere in it. 

It sounds like a very good deal to hear that they also got the money and did not even have to deal with their value.

In 2016 WhatsApp has stopped its 1dolor service, now let's talk about where will the earning of WhatsApp come from

• at the same time Brain Acton resigned thier job in September 2017
  
  
  
• After a few days, Jan Koum also resigned, giving the reason for data security.

After stealing whatsapp, brain acton start a non profit signal foundation from which we get a new messaging platform Single

Whatsapp Bussiness App

WhatsApp Business is free to download and was built with the small business owner in mind. The app makes it easy to personally connect with your customers, highlight your products and services, and answer their questions throughout their shopping experience. Create a catalog to showcase your products and services and use special tools to automate, sort and quickly respond to messages.

WhatsApp can also help medium and large businesses provide customer support and deliver important notifications to customers.

Some Feature

• Business Profile.

• Quick Replies

• Labels

• Automated Messages

Whatsapp Bussiness API (application programming interface)

For medium and large businesses, the WhatsApp Business API powers your communication with customers all over the world, so you can connect with them on WhatsApp in a simple, secure, and reliable way.

Want to go to market with WhatsApp Business API? Partner with one of our global business solution providers who are messaging experts in enterprise business to customer communications. Search the Facebook Partner directory.